![]() ![]() Both went right up to the 11th hour, squeezing in every last moment with their movie stars. “Barbie” and “Oppenheimer” were the last films on the 2023 calendar to get a massive, global press tour. “People recognized that something special was happening and they wanted to be a part of it.”Īnd yet in the background looms disaster as Hollywood studios continue to squabble with striking actors and writers over a fair contract. “It was a truly historic weekend and continues the positive box office momentum of 2023,” said Michael O’Leary, President & CEO of the National Association of Theatre Owners. There have been big openings and successes – “Spider-Man: No Way Home,” “Top Gun: Maverick,” “Avatar: The Way of Water” among them, but the fact that two movies are succeeding at the same time is notable. This is the comeback weekend Hollywood has been dreaming of since the pandemic. shows and people travelling hours across borders to see ‘Oppenheimer’ in IMAX 70mm.” “Around the world, we’ve seen sellouts at 4:00 a.m. “This is a phenomenon beyond compare,” said Rich Gelfond, the CEO of IMAX, in a statement. IMAX showings alone made up 26% of the domestic gross (or $21.1 million) from only 411 screens and 20% of the global gross, and “Oppenheimer” will have at least a three-week run on those high-demand screens. “Nolan’s films are truly cinematic events,” said Jim Orr, Universal’s president of domestic distribution. Theaters even scrambled to add more to accommodate the demand including 1 a.m. Some 25 theaters in North America boasted IMAX 70mm screenings ( Nolan’s preferred format ), most of which were completely sold out all weekend - accounting for 2% of the total gross. “Oppenheimer” had the vast majority (80%) of premium large format screens at its disposal. ![]() “It is a crowning achievement for all of us.” “The ‘Barbenheimer’ thing was a real boost for both movies,” Goldstein said. And social media has been awash with reactions and “takes” all weekend – good, bad, problematic and everywhere in between – the kind of organic, event cinema, watercooler debate that no marketing budget can buy. “Oppenheimer” audiences meanwhile were 62% male and 63% over the age of 25, with a somewhat surprising 32% that were between the ages of 18 and 24.īoth “Barbie” and “Oppenheimer” scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. “I think this marketing campaign is one for the ages that people will be talking about forever.” This is history in so many ways,” said Jeff Goldstein, Warner Bros.’ president of domestic distribution. ![]() Women drove the historic “Barbie” opening, making up 65% of the audience, according to PostTrak, and 40% of ticket buyers were under the age of 25 for the PG-13 rated movie. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. and Canada, marking Nolan’s biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama. Universal’s “Oppenheimer” also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. Movie” (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. The social media-fueled fusion of Greta Gerwig’s “ Barbie ” and Christopher Nolan’s “ Oppenheimer ” brought moviegoers back to the theaters in record numbers this weekend, vastly outperforming projections and giving a glimmer of hope to the lagging exhibition business, amid the sobering backdrop of strikes. “ Barbenheimer ” didn’t just work – it spun box office gold. ![]()
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